Beneficiary of Fake DMCA:   

  • Digital Vertex

Contact Info:   

Possible Infringements:   

  • Perjury, Impersonation, Identity-theft, Misrepresentation

Submitted by:   

Date of Submission:   

  • 12 March 2015
  • 01 May 2015

ANALYZING THE FAKE DMCA

This technique of fake DMCA combined with bait-and-switch was prevalent in 2015 among the rogue Reputation Agencies. Here is how it worked –

  • Step 1- Select a legitimate article on a reputed website. Claim it as yours by impersonating the author.
  • Step 2- Find a dozen or more similar article/content on small blogs and irrelevant websites.
  • Step 3 – File a fake DMCA impersonating the author’s identity, list the above small blog links as infringing upon your copyright, and slip in the target URL (in this case, Ripoffreport) so that it is camouflaged.
  • Step 4- Hopefully, there’s a good chance that Google staff will not spend time verifying each and every URL and remove all the URLs listed in a single sweep, along with the one you intended from the very beginning.

The above method was overly abused until Google staff was alerted by us. Unfortunately, they could not take action against all such cases due to the deniability due to the number of URLs listed. However, Webactivism is brave enough to expose this scam and tell it as it is.

In this particular case, these scammers used an article published by ‘Jennifer Kyrnin‘ at about.com in May 2009. We couldn’t really believe that after 6 years, Jennifer would care enough to file a DMCA against a dozen random irrelevant URLs, as well as a remote Ripoffreport.com URL (which apparently had nothing to do with this DMCA). Why would she even care ?

So we asked her, and it turned out that she had NO IDEA about any DMCA report filed by her, or on her behalf. It was her name that was mentioned as the ‘sender’, so we didn’t bother investigating anymore. It is clear that this is a fake DMCA fraud, and the sole beneficiaries are Digital Vertex , Lisa Munroe and Lisa Romanello 

SO WHAT WERE THEY TRYING TO HIDE ?

It is the same old story. A firm has a negative review at Ripoff Report. It ranks high on Google and hurts their reputation as well as business.

Here is what this complaint alleged – “I hired this company to complete a simple job that was never completed, plus they unlawfully ran my credit card for thousands of dollars. This company keeps on changing names to escape all their bad reviews and lawsuits. They previously went by LM Designing, then LR Designing. You can find the owner Lisa Romanello (maiden name Monroe) all over Rip Off Report. There are tons of honest, ethical, and super-talented technology companies out there that will get your tech job done. Save yourself tons of stress and lots of money and go with someone else.”

This wasn’t even a convincing review. Why on Earth would Digitel Vertex opt to commit a crime to try and suppress this ? Stupid.

Interesting Links:

EDITOR’S COMMENT : For those who might ask – ‘why and how do we interject that ‘Digital Vertex’ has something to do with this fake DMCA. Couldn’t it be a coincidence ?’, we will say this – When someone goes and creates a whole new fake news site, falsifies his/her identity and submits fake DMCA to try and de-list some very targeted content on Google, it signals intent and a plan. It is obvious that ‘Digital Vertex’ or someone they hired was directly involved in this crime. Digital Vertex also cannot plead ignorance in this matter, since this notice on Google search is hard to miss, really.

We are awaiting more information from Jennifer Kyrnin at about.com to ascertain who was behind this fake DMCA. We’ll update this page once we have more information. If you have any information to add to this investigation, get in touch with us at [email protected]


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